Facebook ads management that's judged on leads, not likes
Strive DigiTech is a Meta ads agency in India that plans, runs, and fixes Facebook and Instagram campaigns for businesses that need enquiries and sales. We set up tracking properly, test creatives every week, and report one number above the rest: what each lead cost you.
If your current ads bring clicks but the phone stays quiet, or the leads you get never pick up, that's usually a targeting, form, or tracking problem. Those are fixable, and the audit is free.
Facebook ads management is the ongoing work of planning, launching, and optimising paid campaigns on Meta's platforms (Facebook, Instagram, Messenger, and WhatsApp) so they produce leads or sales at a profitable cost. It covers strategy, audience targeting, ad creative, Meta Pixel and Conversions API tracking, budget control, and reporting. Strive DigiTech manages all of it for businesses in India and abroad, and measures success by cost per lead and cost per sale.
Boosting posts is not a strategy.
Most of the ad accounts we audit have the same few problems. Posts get boosted with no objective set. The Pixel fires on the wrong page, or not at all. One audience runs for months until it's exhausted. Every lead goes into a spreadsheet nobody calls back on time.
Meta's algorithm is good at finding people, but it only finds the people you teach it to look for. If it's fed clicks, you get clickers. If it's fed qualified leads and purchases, through clean tracking and the Conversions API, cost per result drops over time.
That's where our work starts. We fix the measurement first, then spend the budget. If you're still deciding which channels deserve money, our full-service digital marketing plan shows how Meta ads fit next to SEO and search ads.
Our Facebook and Instagram ads management services
Every account is different, so the mix changes. These are the pieces we build and run for most clients.
Facebook lead generation ads.
Instant forms with qualifying questions, higher-intent form settings, and phone verification, so the enquiries you get are from people who want to talk. Leads sync to your CRM, Google Sheet, or email in real time.
Instagram ads management.
Reels, Stories, and Feed ads built for how people actually scroll. Vertical video, hooks in the first two seconds, and captions that work with the sound off.
Click-to-WhatsApp ads.
For businesses that close sales in conversation (real estate, clinics, coaching, local services), ads that open a WhatsApp chat often convert better than forms. We set up the greeting flow and quick replies too.
Facebook retargeting ads.
Most visitors don't buy or enquire on the first visit. Retargeting brings back people who viewed a product, opened a form, or watched your video, usually at a lower cost per result than cold traffic.
E-commerce and catalogue ads.
Advantage+ shopping campaigns and dynamic product ads connected to your Shopify or WooCommerce catalogue, optimised for purchases and return on ad spend rather than add-to-carts.
Pixel, Conversions API and reporting.
Meta Pixel and server-side Conversions API set up and checked, event match quality improved, and a monthly report that ties ad spend to leads, sales, and cost per result.
Need the creatives designed too? Our ad creative and graphic design team produces static, carousel, and Reels assets for each testing round. For organic posting and community management, see our social media marketing services.
How we fix low-quality Facebook leads.
Cheap leads that never answer the phone are the most common complaint we hear. The cause is usually the form, not the audience. A one-tap form with autofilled details is easy to submit by accident, and the algorithm then hunts for more people who tap without reading.
We switch to higher-intent forms, add one or two questions that a serious buyer answers easily (budget, location, timeline), and verify phone numbers. Then we send lead outcomes from your CRM back to Meta, so it learns which leads became customers.
Cost per lead sometimes goes up a little at first. Cost per customer goes down, and that's the number your business runs on.
Why businesses hire us as their Facebook ads agency
We've run Meta lead campaigns for property developers, Ayurvedic and wellness brands, clinics, and retailers selling outside India. What works for one rarely works for the next, so we don't copy-paste campaigns.
Tracking before spending.
We check the Pixel, Conversions API, and event setup before any budget goes live. Optimising campaigns on broken data just teaches Meta the wrong lesson faster.
Creative testing every week.
Creative now does most of the targeting on Meta. We test new hooks, formats, and offers on a weekly cycle and switch off losers quickly so the budget moves to what's conve
Policy-safe ad copy.
Health, finance, real estate, and housing ads fall under special category and advertising standards rules. We write copy that stays inside Meta's policies, which keeps your account from getting restricted.
You own everything.
Campaigns run in your Business Manager with partner access for us. The ad account, Pixel, audiences, and every lead stay yours if you ever leave.
Written and reviewed by the Strive DigiTech performance marketing teamOur team manages Meta ad accounts day to day across real estate, healthcare, wellness, education, and e-commerce. This page was last reviewed on 3 November 2026 against Meta's current Ads Manager features and advertising policies.
Facebook ads by industry
The campaign type, form setup, and creative style change with the business. A few examples of how we approach common sectors:
Real estate.
Lead ads and click-to-WhatsApp campaigns for site-visit bookings, with location and budget questions in the form. Housing ads follow Meta's special ad category rules.
E-commerce and D2C.
Catalogue sales campaigns, retargeting for cart abandoners, and UGC-style Reels. Judged on return on ad spend, not clicks.
Healthcare and clinics.
Appointment-focused lead ads with policy-safe copy that avoids personal health assumptions and before-and-after claims.
Ayurveda and wellness.
Education-led creative that explains the product honestly, with no cure claims, plus retargeting toward first purchase.
Education and coaching.
Webinar and counselling-call campaigns with lead forms that qualify by course interest and start date.
Local services.
Radius-targeted campaigns for salons, gyms, restaurants, and repair services, usually driving calls or WhatsApp chats.
How our Facebook ads management process works
You see the plan and the creative before a rupee is spent, and the numbers every month after.
Ad account audit
We review past campaigns, audiences, Pixel events, and lead quality to find where money has been leaking.
Offer and audience plan
We define who the buyer is, what offer gets them to act, and what a profitable cost per lead looks like for you.
Tracking setup
Meta Pixel, Conversions API, custom conversions, and CRM or Sheet integration, tested before launch.
Creative and launch
Several ad variations go live together so the algorithm has options, with clear naming so results are easy to read.
Weekly optimisation
Budget shifts to winning ads, tired creatives get replaced, and lead quality feedback goes back into targeting.
Monthly report and scale
One report covers spend, leads, cost per lead, and what changes next month. Budget scales only once results hold steady.
Ad creatives built to be tested, not admired.
On Meta, the creative chooses the audience more than the targeting settings do. A Reel that opens on a price objection finds a different buyer than one that opens on a lifestyle shot. So we don't make one polished ad and hope. We make several rough-but-clear versions, find out which angle wins, then put more effort into that one.
Each round tests one thing at a time: the hook, the offer, or the format. That way you learn something useful from every rupee, even from the ads that lose.
Facebook ads vs Google ads: which one should you run?
Both work. They reach people at different moments, which is why the answer depends on how your customers buy.
| Facebook & Instagram ads | Google ads | |
|---|---|---|
| How people find you | Your ad appears while they scroll, based on who they are and what they engage with | Your ad appears when they search for a specific keyword |
| Best for | New or visual products, local offers, real estate, D2C brands, events, building demand | Services people already search for, urgent needs, high-intent buyers |
| Ad formats | Reels, Stories, carousels, video, lead forms, WhatsApp chats | Text search ads, Shopping, YouTube, Display, Performance Max |
| Typical cost pattern | Lower cost per click and per lead in many categories, but lead intent varies | Higher cost per click, but searchers are often closer to buying |
| Retargeting | Strong, with video viewers, form openers, and Instagram engagers | Available through Display and YouTube remarketing |
Most of our clients end up running both: Meta to create demand and retarget, and search ads to catch people who are ready now. We plan them together as part of our digital marketing services, so the two channels share audience and conversion data.
How much does Facebook ads management cost?
There are two costs. Ad spend goes directly to Meta from your own payment method. The management fee comes to us. We quote a fixed monthly fee after the free audit, and it depends on:
- How many campaigns and audiences your account needs
- How many new creatives we produce each month
- Whether tracking and Conversions API need to be built from scratch
- CRM, WhatsApp, or Google Sheet lead integrations
- One location or several cities and countries
- Whether you need landing pages built or improved
If your ads send traffic to a slow or confusing page, no amount of targeting will rescue the cost per lead. Our landing page and website development team can build pages made for Meta traffic.
The tools we use to run your Meta ads
Facebook ads management FAQs
01. What does a Facebook ads management agency actually do?
A Facebook ads management agency plans your Meta ad strategy, sets up campaigns in Ads Manager, writes and tests ad creatives, builds audiences, installs tracking through the Meta Pixel and Conversions API, adjusts budgets every week, and reports on leads or sales. Strive DigiTech handles all of this and reports on cost per lead, not just clicks or reach.
02. How much does Facebook ads management cost in India?
There are two separate costs: the ad spend you pay Meta directly, and the management fee you pay the agency. Agencies usually charge either a fixed monthly fee or a percentage of ad spend. Strive DigiTech quotes a fixed monthly fee after a free audit, based on how many campaigns, audiences and creatives your account needs.
03. What is the minimum budget for Facebook ads?
Meta lets you start with a small daily budget, but a budget that is too small never leaves the learning phase. Meta's own guidance is roughly 50 optimisation events per ad set per week for stable delivery. We work backwards from your expected cost per lead to recommend a starting budget that can actually produce data.
04. How long do Facebook ads take to show results?
Lead campaigns usually start generating enquiries within the first week. The first two to four weeks are a testing period while Meta's algorithm learns who converts and we find the winning creatives and audiences. Cost per lead normally improves after that.
05. Facebook ads or Google ads: which is better for my business?
Google Ads reaches people who are already searching for what you sell. Facebook and Instagram ads reach people who match your buyer profile before they search. Products people search for by name usually start on Google. New, visual or impulse-led products usually start on Meta. Many businesses run both, with Meta handling awareness and retargeting.
06. Do you run Instagram ads as well as Facebook ads?
Yes. Facebook and Instagram ads are both run from Meta Ads Manager, so one campaign can place ads in Instagram Feed, Stories and Reels, Facebook Feed, Messenger and WhatsApp. We decide placements based on where your cost per lead is lowest.
Services that make your Meta ads work harder
Digital marketing services in India.
SEO, social, search ads, Meta ads, and email planned together by one team.Social media marketing agency.
Consistent organic content that builds the warm audiences your ads retarget.Ad creative and graphic design.
Static, carousel, and Reels creatives produced for every testing round.Find out what your Facebook ads should be costing you
Send us your details and we'll audit your Meta ad account, or your launch plan if you're new to ads. You'll get a short list of what to fix first, whether or not you hire us.